Saturday 14 August 2004
THE CRAPTASTIC ADVENTURES of SES San Jose 2004 got me thinking: What about the poor sucker consumer? Do we on the non-sales side of technology have an obligation to educate and inform?
There is no doubt that most readers here who have ever built a web site for a client have also had to put effort into educating and informing that client. Sometimes it works, sometimes it’s a struggle.
The problem is complex: The client may have just enough knowledge to be dangerous but inaccurate; the client may be extremely confused because there are no standards by which to measure a web design & development agency; the client may have been hooked into the crap that the slimy SEOs serve up as if it all led to instant, creamy success.
Which all begs the question: How do we simultaneously educate our consumers when we’re still in the process of educating ourselves and each other? Which begs another question: Is it our duty to educate consumers at all?
All this just provides more support for the statement I made the other day – we can’t stop asking the same questions. We also have to ask new ones, and different ones.
I honestly don’t have any clue as to the appropriate answers here, but I’m seriously concerned. How the consumer views web design directly affects our ability to do our work to its highest and best, and get paid both the respect and dollars that quality work in turn deserves.